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Last modified: MAY 16, 2018.
Effective: MAY 25, 2018.
WELCOME TO MADD GEAR!
INFORMATION WE COLLECT
When you interact with us through the Site, we may collect information from you, as further described below:
Information You Provide: We collect information from you when you voluntarily provide such information, such as the date you registered your product or which product you purchased. Information we collect may include but not be limited to username, email address, and any messages, images or other content you send via form submissions.
Data We Collect Automatically: When you interact with us through the Site, we may receive and store certain information such as an IP address and your activities within the Site. We may store such information, or such information may be included in databases owned and maintained service providers. The Site may use such information and pool it with other information to track, for example, the total number of visitors to our Site, the number of messages users have sent, as well as the sites which refer visitors to www.maddgear.com.
Aggregated Information: In an ongoing effort to better understand and serve the users of the Site, we may conduct research on our customer demographics, interests and behavior based on the information collected. This research may be compiled and analyzed on an aggregate basis. We may also disclose aggregated user statistics in order to describe our key demographics to current and prospective business partners, and to other third parties for other lawful purposes.
We may use third party web site analytic tools such as Google Analytics on our website that employ cookies to collect certain information concerning your use of our Services. However, you can disable cookies by changing your browser settings. Further information about the procedure to follow in order to disable cookies can be found on your Internet browser provider's website via your help screen.
WHERE INFORMATION IS PROCESSED
The Company is based in the United States. No matter where you are located, you consent to the processing and transferring of your information in and to the U.S. and other countries. The laws of the U.S. and other countries governing data collection and use may not be as comprehensive or protective as the laws of the country where you live.
OUR USE OF YOUR INFORMATION
OUR LEGAL BASES FOR HANDLING OF YOUR PERSONAL DATA
The laws in some jurisdictions require companies to tell you about the legal ground they rely on to use or disclose your personal data. To the extent those laws apply, our legal grounds are as follows:
To honor our contractual commitments to you: Much of our processing of personal data is to meet our contractual obligations to our customers, or to take steps at users’ request in anticipation of warranty claims or troubleshooting. For example, we handle personal data on this basis to provide after sales service.
Legitimate interests: In many cases, we handle personal data on the ground that it furthers our legitimate interests in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals: This includes:
Marketing, e.g. sending emails or other communications to let you know about new products;
Analyzing and improving our business, e.g. collecting information about how you use our Site to optimize the design and placement of certain features;
Processing rider support applications;
Managing legal issues.
Legal compliance: We need to use and disclose personal data in certain ways to comply with our legal obligations.
To protect the vital interests of the individual or others: For example, we may collect or share personal data to help resolve a product warranty or legal claim.
Consent: Where required by law, and in some other cases, we handle personal data on the basis of your implied or express consent.
OUR DISCLOSURE OF YOUR INFORMATION
Madd Gear is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your information with certain third parties, as set forth below: - Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, bankruptcy, dissolution or similar event, your information may be part of the transferred assets.
Consent: We may transfer your information with your consent.
Agents, Consultants and Related Third Parties: Like many businesses, we sometimes hire other companies or individuals to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases and processing payments.
Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of the Company or Related Companies, (iii) protect the personal safety of users of the Site or the public, or (iv) protect against legal liability.
Aggregated or Non-identifiable Data: We may also share aggregated or non-personally identifiable information with our partners or others for business purposes.
You may provide us with ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, “Unsolicited Information”). All Unsolicited Information shall be deemed to be non-confidential and we shall be free to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution.
We do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed personal information to us please contact us at [email protected] For residents of the EEA, where processing of personal information is based on consent, Madd Gear will not knowingly engage in that processing for users under the age of consent established by applicable data protection law. If we learn that we are engaged in that processing with such users, we will halt such processing and will take reasonable measures to promptly remove applicable information from our records.
We generally retain personal data for so long as it may be relevant to the purposes identified herein. To dispose of personal data, we may anonymize it, delete it or take other appropriate steps. Data may persist in copies made for backup and business continuity purposes for additional time.
We take reasonable steps to protect the information provided via the Site from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. We use Secure Socket Layer (“SSL”) technology to protect the security of your credit card information as it is transmitted to us. However, no Internet or email transmission is ever fully secure or error free. In particular, email sent to or from the Site may not be secure. Therefore, you should take special care in deciding what information you send to us via email. Please keep this in mind when disclosing any information via the Internet.
YOUR DATA RIGHTS AND CHOICES
We believe that users should be treated equally no matter where they are, and so we are making the following options to control your data available to all users, regardless of their location.
You can unsubscribe from certain emails by clicking the “Unsubscribe” link they contain. You can opt out from certain cookie-related processing by following the instructions above in “Other Information.”
Individuals in the European Economic Area, Canada, Costa Rica and some other jurisdictions outside the United States have certain legal rights to obtain confirmation of whether we hold personal data about them, to access personal data we hold about them (including, in some cases, in portable form), and to obtain its correction, update, amendment or deletion in appropriate circumstances. They may also object to our uses or disclosures of personal data, to request a restriction on its processing, or withdraw any consent, though such actions typically will not have retroactive effect. They also will not affect our ability to continue processing data in lawful ways.
How can I access the personal data you have about me?
If you would like to submit a data access request, you can do so by emailing [email protected] We will then start the process and provide you with the personal data that Madd Gear has on you within 30 days.
How do I correct, update, amend, or delete the personal data you have about me?
You can correct, update and amend certain personal data via the “Preferences” link at the bottom of all of our email correspondence as well as request complete deletion from us directly. Please write us at [email protected] with the words “Personal Data Request” in the subject or body of your message, along with an explanation of what data subject right you are seeking to exercise. For your protection, we may take steps to verify identity before responding to your request.
How do I object or restrict the manner in which Madd Gear processes my personal data?
You have a right to ask us to stop using or limit our use of your personal data in certain circumstances—for example, if we have no lawful basis to keep using your data, or if you think your personal data is inaccurate.
Individuals in the European Economic Area have the right to opt out of all of our processing of their personal data for direct marketing purposes. To exercise this right, please click the “Unsubscribe” link in any of our marketing emails.
The rights and options described above are subject to limitations and exceptions under applicable law. In addition to those rights, you have the right to lodge a complaint with the relevant supervisory authority. However, we encourage you to contact us first, and we will do our very best to resolve your concern.
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